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From the age old marketing principles to the emerging practices, this blog is all about a great deal of inspiration drawn from real time changing marketing dynamics in India and other developing regions. Marketing Advocacy is all about explaining complex business situations and its corresponding marketing decisions taken by leaders across the globe, some extraordinary marketing case studies and some amazingly simple solutions to the most compelling business situations. Marketing Advocacy is all about advocating the right perception and attitude towards the most essential business function – marketing.

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